The economy is on everyone’s mind right now, and for good reason.
Since October, we have seen the stock market plunge, jobs disappear, and a culture of economic fear start digging into our national psyche.
And while it’s too soon to know how things will turn out, I do believe that there are going to be long-lasting cultural and economic changes that follow these events for many years to come. The consulting firm “Iconoculture” recently cited several areas where Americans are likely to change their behaviors.
For example:
CONTROL – Consumers (and home buyers, and agents) are clamoring for ways to reestablish a feeling of control over their finances.
SECURITY - Consumers are looking for partners in confidence like never before — brands and services that deliver reliability, trustworthiness and even an order of calm.
SAVVY - Consumers still want to find clever ways to beat the system, and they want our help.
STABILITY - Roller coasters were so last year. Today’s shoppers, more than ever, will value grounded practicality over the big ups and giant downs of chaos and uncertainty.
These changes in psychology will affect different groups in different ways, but all will be affected.
At CENTURY 21 Award and CENTURY 21 Superstars, we understand the times that we’re living in and we’re sensitive to what our clients are looking for. We are working collectively as an organization to empower our agents and our customers with information, data and strategies to bring a higher degree of certainty to the uncertain times we are living in.
Since October, we have seen the stock market plunge, jobs disappear, and a culture of economic fear start digging into our national psyche.
And while it’s too soon to know how things will turn out, I do believe that there are going to be long-lasting cultural and economic changes that follow these events for many years to come. The consulting firm “Iconoculture” recently cited several areas where Americans are likely to change their behaviors.
For example:
CONTROL – Consumers (and home buyers, and agents) are clamoring for ways to reestablish a feeling of control over their finances.
SECURITY - Consumers are looking for partners in confidence like never before — brands and services that deliver reliability, trustworthiness and even an order of calm.
SAVVY - Consumers still want to find clever ways to beat the system, and they want our help.
STABILITY - Roller coasters were so last year. Today’s shoppers, more than ever, will value grounded practicality over the big ups and giant downs of chaos and uncertainty.
These changes in psychology will affect different groups in different ways, but all will be affected.
At CENTURY 21 Award and CENTURY 21 Superstars, we understand the times that we’re living in and we’re sensitive to what our clients are looking for. We are working collectively as an organization to empower our agents and our customers with information, data and strategies to bring a higher degree of certainty to the uncertain times we are living in.
