Hi. This is David Romero.We’re living in an era of change. No one can deny that the Southern California real estate market today bears little resemblance to the one we saw just a few years ago. It’s time for different approaches, new strategies and a fresh look at what we can do to be most productive as real estate professionals.
Beginning today, I’m introducing some new technology and communication initiatives designed to keep us better connected.
As CEO for CENTURY 21 Award and CENTURY 21 Superstars, I am constantly talking to top agents and leading brokers throughout the country. Their ideas and opinions are valuable, and I want you to know what we’re discussing on the management side as we work on shaping the future for our great companies.
Make no mistake – my primary objective is to deliver to you tools, ideas and information to help you grow your business. That’s my mission, and that’s where my commitment has always been.
2009 will be a tremendous year for us in Southern California real estate, if we get back to the basics and redouble our efforts. We attract what we become, which means we must commit to working hard on ourselves and improving our skills and disciplines. This is non-negotiable.
I am working with our managers throughout the company and coaching them on how to work with you to develop and implement winning business plans. Goal setting is huge, and right now is the time for us to roll our sleeves and get to work on designing the kind of future we want for ourselves.
Beginning in 2009, I’ll be rolling out a series of video commentaries called “Romero on Real Estate”, with information on trends, sales statistics and best practices. I am also launching a blog site, with a stated purpose of providing you with market commentary that you can use to motivate your buyers and sellers and keep them in tune with the realities of our market.
Let me know what you think.
As we move into the holiday season, I’m excited about what’s just around the corner. CENTURY 21 Award and CENTURY 21 Superstars are great companies because we attract and develop great agents. That’s not going to change.
Thank you for all you do, and now let’s get to work on 2009!
