Monday, April 30, 2012

THE MOST IMPROVED ZIP CODES


Neighborhoods where median home prices and sales have risen, thanks to investors and bargain chasers


This neighborhood, east of downtown San Diego, has been a favorite among real estate investors and other bargain chasers, and won in the most-improved category among roughly 90 ZIP codes in the county. However, this area took a hard fall before it started its steady climb up. Its all-time peak was $407,000 in the third quarter of 2006.
Flippers have stayed busy installing new kitchens, bathrooms and carpeting at properties here, said Patrick Finn, a Century 21 Award agent in Rancho San Diego. This area has been popular with investors because they’ve been able to snap up value homes for less than $300,000, which has been a hot price range. This area of El Cajon also fell a long way from its peak of $435,000 in the middle of 2006.
Prices stayed in the $400,000 range during the first two years of the current housing cycle (2005 to 2012) and exploded to $525,000 during the last quarter of 2007. Prices took a quick dive the next quarter to $365,000, a 30 percent decrease, and kept falling. Median prices in this area have slowly climbed up to the $200,000 range during the past two years. However, housing distress may be impeding quicker progress. This area ranked 11th in most mortgage defaults per 1,000 homes in the community.
The College Area followed the oft-heard script of a neighborhood that soared to meteoric heights during the housing boom but lost steam once the recession hit. Though the median price has started to bounce back a bit, this area is among those suffering from foreclosures. College ranked seventh in foreclosures last month.
This neighborhood reached its trough in the first quarter of 2009, around the same time three others in our Top 10 recorded their low points. This ZIP code ranked low in completed foreclosures and mortgage defaults in March and also a year ago.
Prices have lingered in the $100,000 range in this area for the past two years until the most recent quarter when they broke back into the $200,000 region. Still, like many areas in this price range, it has been an attractive destination for cash and investor buyers, who lately have made up a larger-than-normal portion of total buyers in San Diego County.
Sales in this area began to pick up in late 2008, when prices began their decline. Values fell from $329,250 in one quarter to $300,000 the next quarter; that decline continued into the $200,000 range — again a ripe price for cash buyers.
This neighborhood’s trough for sales fell to its lowest point in early 2008, but the bounce-back was swift. Within a quarter, home sales soared to 74. The area’s central location, presence of bank-owned homes and more-affordable inventory have all been factors contributing to the selling power of homes, real estate pros have said.
This was among five areas that recorded its sales trough in early 2008, when prices began to slip and the county’s housing conditions were in their worst shape. Sales here gradually picked up and have remained in the 40 to 60 range for the past two years. Also noteworthy: Bonita’s prices have fallen drastically from the start of the current housing market in 2005 to now. The median price dropped from $617,000 in the first quarter of 2005 to $372,500 in the first quarter of 2012, a nearly 40 percent drop.
This area’s prices continue to be depressed, contributing to why it might be seeing one of the biggest bounce-backs in sales in the county. The median price in the first quarter of 2012 was $334,000, the lowest that prices have been in this neighborhood since the start of 2005, which marks the beginning of the current housing cycle. Back then, the median price was $760,000. This marks a 56 percent decline in home values.
For a complete list of zips, click here.

Written by
Lily Leung
San Diego Union Tribune

Wednesday, April 25, 2012

KCM Quick Tips

1. Don't Just Sell the House. Sell the Concept of Homeownership. 
Whether at an individual property showing or at an Open House, remember you have two sales to make. You must sell the benefits of the home of course. However, we must not forget to also sell the concept of homeownership - EVERY TIME! The buyers are nervous about making a decision. Help them understand that this is a great time to purchase a home.

If you'd like some assistance with what to say, check out a replay of our webinar on The 4 Things Every Buyer Should Hear from Their Agent Today.

2. True Professionals Come Prepared. Always Be Prepared.
Make sure you have an updated 'conversation' manual ready for each of the 4 appointments:

  • Listing Appointment
  • Buyer Appointment
  • Price Correction Appointment
  • Negotiation of Offer Appointment
Be prepared for these meetings. Each is crucial in today's market.

Want to sharpen your negotiating skills going into these appointments?
Enjoy our new e-book, 3 Keys for Successful Real Estate Negotiation. It's FREE!

3. Become Mobile With Your Real Estate Information.
Be ready at a moment's notice to have an in-depth discussion about the current real estate market. Download appropriate graphs, charts and other visuals to your smart phone, iPad or tablet so they are with you at all times. Use them to simply and effectively explain the nuances of today's market.

We provide our members with 30+ visuals they can load onto their mobile devices with the click of a button. Check out Keeping Current MattersTM (KCM) to learn more about how you can get these as well.
 
4. Distressed Properties Will Pressure Prices in Many Areas.
The biggest question facing every professional in the real estate industry is what impact shadow inventory will have on housing prices in their region. The National Mortgage Settlement allows the banks to finally complete the foreclosure process on over a million homes.

"The settlement sets forth clear guidelines for lenders and servicers to follow when foreclosing, which should allow them to push through some of the delayed foreclosures from last year." - Brandon Moore, Chief Executive of RealtyTrac

"The settlement helps the housing market in the long run because it allows banks to proceed with millions of foreclosures that have been stalled. Many lenders have refrained from foreclosing on homes as they awaited the settlement." - Mark Vitner, a Senior Economist at Wells Fargo Securities

Make sure your homeowners sell before this inventory is released to the market.

For a better understanding of shadow inventory and its impact, check out this webinar replay, Shadow Inventory: How to Explain the Impact it will have on YOUR Market

5. Rip Up the Goals You Set for 2012 and Set New Ones.
Many agents came into 2012 with goals influenced by the struggles of 2010 and 2011. Destroy those goals. This is going to be a fabulous year. You can make small fortunes this year. The well prepared professionals will make large fortunes. Don't let the last two years impact your belief in yourself.

This year, your success will not be determined by anything or anyone other than you. You alone decide what you will do today and what you do today will determine your future. Believe this with all your heart. 



Keeping Current Matters 
April 25, 2012