KCM Quick Tips

1. Don't Just Sell the House. Sell the Concept of Homeownership. 
Whether at an individual property showing or at an Open House, remember you have two sales to make. You must sell the benefits of the home of course. However, we must not forget to also sell the concept of homeownership - EVERY TIME! The buyers are nervous about making a decision. Help them understand that this is a great time to purchase a home.

If you'd like some assistance with what to say, check out a replay of our webinar on The 4 Things Every Buyer Should Hear from Their Agent Today.

2. True Professionals Come Prepared. Always Be Prepared.
Make sure you have an updated 'conversation' manual ready for each of the 4 appointments:

• Listing Appointment
• Buyer Appointment
• Price Correction Appointment
• Negotiation of Offer Appointment

Be prepared for these meetings. Each is crucial in today's market.

Want to sharpen your negotiating skills going into these appointments?
Enjoy our new e-book, 3 Keys for Successful Real Estate Negotiation. It's FREE!

3. Become Mobile With Your Real Estate Information.

Be ready at a moment's notice to have an in-depth discussion about the current real estate market. Download appropriate graphs, charts and other visuals to your smart phone, iPad or tablet so they are with you at all times. Use them to simply and effectively explain the nuances of today's market.

We provide our members with 30+ visuals they can load onto their mobile devices with the click of a button. Check out Keeping Current Matters^TM (KCM) to learn more about how you can get these as well.

 
4. Distressed Properties Will Pressure Prices in Many Areas.

The biggest question facing every professional in the real estate industry is what impact shadow inventory will have on housing prices in their region. The National Mortgage Settlement allows the banks to finally complete the foreclosure process on over a million homes.

"The settlement sets forth clear guidelines for lenders and servicers to follow when foreclosing, which should allow them to push through some of the delayed foreclosures from last year." - Brandon Moore, Chief Executive of RealtyTrac

"The settlement helps the housing market in the long run because it allows banks to proceed with millions of foreclosures that have been stalled. Many lenders have refrained from foreclosing on homes as they awaited the settlement." - Mark Vitner, a Senior Economist at Wells Fargo Securities

Make sure your homeowners sell before this inventory is released to the market.

For a better understanding of shadow inventory and its impact, check out this webinar replay, Shadow Inventory: How to Explain the Impact it will have on YOUR Market

5. Rip Up the Goals You Set for 2012 and Set New Ones.

Many agents came into 2012 with goals influenced by the struggles of 2010 and 2011. Destroy those goals. This is going to be a fabulous year. You can make small fortunes this year. The well prepared professionals will make large fortunes. Don't let the last two years impact your belief in yourself.

This year, your success will not be determined by anything or anyone other than you. You alone decide what you will do today and what you do today will determine your future. Believe this with all your heart. 


Keeping Current Matters 
April 25, 2012